*Disclaimer: results are not guaranteed, may not be permanent, and can vary per individual. Some images are of models, not actual patients.
Sitemap | Privacy Policy | Login
When you think about it, our feet are pretty amazing. For most, they're an unfaltering foundation - two shock absorbers we rely on daily to hold our weight and propel us through life. Comprised of dozens of bones and hundreds of ligaments, muscles, and tendons, the average person's feet take a fair beating every day - on average, people stand for about four hours every day and take around 5K steps as well. Because your feet are smaller than most other parts of your body, they endure an enormous impact with each step, adding up to hundreds of tons of weight daily.
Strangely, when our feet, ankles, or toes begin to hurt, we do our best to ignore the pain and push through the day. We even give up sports and outdoor activities that we love. Unfortunately, ignoring pain and delaying treatment will further damage your feet and, by proxy, your whole body.
If you're living with foot and ankle pain or have given up on fun activities like hiking and jogging, it's time to change. Why sacrifice a life full of outdoor activities in our beautiful part of the world when you can visit an expert podiatrist in Solana Beach, CA?
Welcome to North County Foot and Ankle - where men and women just like you get new leases on life through some of the most advanced podiatric treatments available in California. With more than 50 years of combined experience treating a wide range of foot and ankle problems, our pioneering doctors have helped hundreds of people reclaim their love of walking, jogging, and life in general.
What makes North County Foot and Ankle stand out from other foot and ankle doctors in Solana Beach? Unlike some foot doctors, our podiatrists work with a client-first mentality. When you walk through our front doors, the time you spend in our office is all about you. We believe in a strong physician-patient relationship fortified by one-on-one attention and honest communication.
Before offering foot pain treatment options, we perform a thorough evaluation, taking into account your individual needs, goals, and preferences. Once that's done, we'll discuss your treatment options in detail and come to a mutual decision regarding the best treatment plan for you.
Whether you have a minor hangnail or need complex surgery, you will receive the same level of compassionate care from our medical team. As board-certified podiatrists in Solana Beach, our doctors are proud to treat you. You can rest easy knowing they will take the time to explain what's causing your foot pain, what treatments are best suited to your problem, and what steps you should take after treatment.
And while our podiatrists are uniquely qualified to perform surgery, we often recommend non-surgical options, using treatments like orthotics to relieve foot, arch, and heel pain. From sports injuries and bunions to gout and blisters, we're here to help you live life to the fullest without nagging, debilitating foot pain.
Patients visit our foot clinic in Solana Beach, CA, for many podiatric problems, including:
If you're dealing with chronic foot pain or are concerned about a long-lasting symptom that affects your daily life, we're here to help. Unsure if you need to call to make an appointment? These symptoms are often signs that you might need to visit our foot and ankle doctors:
Most people over 40 know that strange body aches and pains become more common with age. The same can be said with our feet. As we get older, our feet usually spread out and lose the fatty pads that help cushion our feet. If you're overweight, the ligaments and bones in your feet also take an extra beating. Also, with age, foot abnormalities that you were born with become more pronounced, as the joints in your feet lose flexibility and become rigid. To make matters worse, the skin covering your feet dries out, resulting in more cuts, scrapes, and infections.
It's clear that we endure more foot pain as we get older, but what kind of foot pain should we be most concerned about? It can be hard to tell - pain from what looks like normal bruising may actually be a sign that something more serious is occurring. That's why we're listing some of the most common symptoms of serious foot problems. That way, you're better educated and have a better shot at figuring out whether you need a simple bag of ice or a visit to your podiatrist in Solana Beach, CA.
When you sprain your foot or ankle or suffer an acute injury, it's normal for your foot to swell up. This type of swelling typically goes down after 48 hours have passed. However, if you hurt your foot and the swelling is severe and doesn't go away after a couple of days, it's cause for concern. Persistent swelling often indicates an ankle or foot injury that needs podiatric care.
North County Foot and Ankle Pro Tip: If you notice persistent swelling of any kind on your body, it's wise to see a doctor. Ankle swelling, in particular, could be a warning sign that a blood clot or heart issue is present.
It's normal for your foot or ankle to "smart" after you stub your toe or twist your ankle. However, if you're experiencing ongoing ankle and foot pain, it's probably not normal. The pain doesn't have to be sharp, either - if you have dull pain, tenderness, or weakness that lasts more than two days, a trip to the foot doctor may be in order.
Minor ankle and foot injuries, like sprains, are quite common. When a sprain happens, it's normal to experience some instability or weakness afterward. Chronic instability, however, is a more serious problem. Long-term instability or weakness may signify torn ligaments or something worse. If you've had trouble standing or walking for a long time, it's best to make an appointment at a foot clinic in Solana Beach.
North County Foot and Ankle Pro Tip: Podiatric experts like those at North County Foot and Ankle may have a long-term solution to help reclaim your mobility without surgery. Give our office call today to learn more!
Stiffness is a normal symptom that should be expected with sprains, plantar fasciitis, and arthritis. Often, you can alleviate such stiffness with rest, weight loss, stretching, or even new shoes. With that said, if you're experiencing ongoing stiffness, it could be a red flag that something more serious is going on.
When you've been sitting for a long time, you may have noticed a popping sound from your feet when you stand. That sound is perfectly normal. So long as it's painless, you've got nothing to worry about. However, if you feel pain when you hear a popping noise, it could indicate a subluxation or dislocation, which are conditions that require a podiatrist's attention.
If you're not sure whether you should be concerned about a painful foot or ankle symptom, give our clinic in Solana Beach a call ASAP. Our helpful technicians can help answer your questions and set up a time for you to speak with one of our friendly podiatrists.
Here are just a few of the typical foot problems we treat daily.
Do you have intense heel pain that appears when you first stand up, only for it to disappear after a few steps? If so, you could be one of the millions of people in the U.S. suffering from plantar fasciitis. Plantar fasciitis is most often caused by an inflamed ligament covering bones on the bottom of your feet. Also called "Policeman's Heel," this painful condition is a common reason for heel pain, but it won't go away on its own.
Almost all cases of plantar fasciitis will get better with easy, non-surgical treatments and lifestyle changes. A good place to start is by refraining from activities or sports that cause pain, like jogging, hiking, running, or aerobic exercises.
Common treatment options at North County Foot and Ankle include:
Orthotic shoe inserts provide you with the arch support that your feet need, especially with shoes like women's flats that don't have much foot support. We also recommend wearing shoes that are appropriate for the activity you're enjoying, like hiking boots on your favorite trail and running shoes on the street or track.
Stretching regularly with gentle exercises can help prevent plantar fasciitis and stop flare-ups. Stretching your calves, specifically, reduces heel pain effectively. After you schedule an appointment at our foot clinic in Solana Beach, one of our doctors can explain the proper exercises in more detail.
Wearing a brace or splint while you sleep will keep your plantar fascia stretched. That way, when you wake up and take your first steps of the day, you shouldn't have as much pain because your plantar fascia won't have a chance to tighten up overnight.
North County Foot and Ankle Pro Tip: If you're still struggling with plantar fasciitis after using orthotics, treatments like orthobiologics, platelet-rich plasma (PRP) treatment, or extracorporeal shockwave therapy (ESWT) may be more effective.
Ingrown toenails are among the most common foot maladies in the United States. Though common, ingrown toenails can be painful, resulting in swelling, bleeding, pus, and more. Various factors cause ingrown toenails, such as heredity, trauma, hygiene, nail conditions, and improper trimming. Thankfully, with the help of an expert, most ingrown toenails can be treated at home or in a podiatrist's office.
Ingrown toenails happen when the corners and sides of your toenails grow and eventually dig into the flesh around your nail. Most often occurring on the big toe, ingrown toenails become a serious concern when they are left untreated or when an infection is involved. To determine whether your ingrown toenail needs an evaluation by a foot doctor in Solana Beach, CA, keep an eye out for initial symptoms and infection symptoms:
To help prevent infection, try cutting your nails in a straight line, and don't cut them too short. Do not cut your nails to match the shape of your toe.
When your toenail becomes ingrown, you need doctors with real expertise in diagnosing and treating foot problems. At North County Foot and Ankle, our doctors are highly qualified to treat the underlying conditions causing your ingrown toenail. That way, you can enjoy long-term relief and also learn the ways to prevent ingrown toenails in the future.
If you have a bony bump near the bottom joint of your big toe, chances are it's a bunion. Bunions are deformities on your feet that are formed when your front foot bones become misaligned. When this happens, the misaligned bones cause the top half of your big toe to point inward toward your second toe. From there, your tendons will tighten, which pulls your toe even further inward. Once your toe is pulled more inward, the bottom joint of your big toe will bulge outward. The bulge you see is actually what we refer to as a bunion.
Without treatment, your toe pain can worsen, and the bunion can grow. Painful swelling in the balls of your feet can also cause hammertoe. Hammertoe happens your second toe is bent out of shape by your misaligned big toe.
Luckily, North County Foot and Ankle is California's go-to clinic for bunion treatment in Solana Beach, CA. Our highly-trained doctors can stop these uncomfortable conditions from happening and help prevent worse conditions from developing.
Jason Morris, a board-certified podiatric foot surgeon in Solana Beach, CA, is one of the top podiatrists in the greater San Diego area and has successfully treated patients with bunions for over ten years. He offers advanced treatments for bunion pain, such as:
Our hand-made orthotics, which are worn in your shoes, are molded to fit your foot exactly, correcting bone misalignments and relieving pain much better than cookie-cutter, store-bought options.
Drs. Morris and Redkar performs state-of-the-art triplanar correction surgery using 3-D digital imaging and a minimal incision approach. This procedure is very effective and works by rotating misaligned big toe bones back to the proper position. Once your toe bones are back in position, a metal plate is attached to your bones so that they remain aligned over long-term use.
Drs. Morris and Redkar may recommend both surgery and custom orthotics to keep your foot pain-free and your bunion from growing back.
Request ConsultationIf you’ve been enduring foot or ankle pain that affects your mobility and quality of life, why not make a change for the better? At North County Foot & Ankle Specialists, our podiatrists in Escondido help patients of all ages. Drs. Morris and Redkar take a patient-first approach with all of our podiatry services. Both are highly qualified and recipients of prestigious awards.
Featured in Los Angeles Magazine’s prestigious Top Doctors list of 2021, Dr. Avanti Redkar is a board-certified podiatrist that specializes in foot and ankle pathology. Dr. Redkar earned her undergrad degree in biology at the University of Scranton and her master’s degree in nutrition at SUNY Buffalo. She attended podiatry school at the New York College of Podiatric Medicine. Her three-year surgical residency at Good Samaritan Hospital in West Islip, New York, included foot and rearfoot surgery, wound care, and hyperbaric medicine training. Dr. Redkar also completed a one-year fellowship in sports medicine and ankle reconstruction.
After a rigorous three-year residency at the University of Pittsburgh, Jason Morris, DPM, moved to sunny California to practice podiatric medicine. Once there, Dr. Morris worked as an attending physician at UCLA Medical Center and Cedars Sinai Hospital in Los Angeles. Since relocating to the Escondido area, he has been a staff physician at Palomar Medical Center in Escondido and Poway. Dr. Morris is a podiatric foot and ankle specialist with board certification in rearfoot and forefoot reconstructive surgery. Dr. Morris has undergone extensive training in sports medicine, ankle trauma, diabetic limb salvage, and reconstructive surgery.
If you've been enduring foot or ankle pain that affects your mobility and quality of life, why not make a change for the better? At North County Foot & Ankle Specialists, our podiatrists in Solana Beach help patients of all ages. Drs. Morris and Redkar take a patient-first approach with all of our podiatry services. From minor bunion treatments to complex issues like foot fractures, every treatment option we consider is chosen with your best interest in mind.
Our podiatrists are members of several professional organizations, including:
If more conservative treatments are better for your condition, non-surgical solutions like custom orthotics may be the best route. If you need ankle or foot surgery, our podiatrists will complete your procedure with time-tested skill and precision. Because, at the end of the day, our goal is to provide you with the most effective foot and ankle pain solutions with the quickest recovery options available.
Contact us online or via phone today to schedule an appointment at our Solana Beach office. By tomorrow, you'll be one step closer to loving life without foot or ankle pain.
With its longtime chefs in residence taking over at Little Thief, its wine bar and bistro in North Park, the group behind Vino Carta has installed a new team at its Solana Beach kitchen that will be kicking off an indefinite run in the space on Monday, June 12. Operating there every ...
With its longtime chefs in residence taking over at Little Thief, its wine bar and bistro in North Park, the group behind Vino Carta has installed a new team at its Solana Beach kitchen that will be kicking off an indefinite run in the space on Monday, June 12. Operating there every Monday and Tuesday going forward, Cucina Carnevale is a pop-up pizzeria specializing in Neapolitan-style pies.
Founded by Mikey and Sara Carnevale, it revolves around a portable but mighty Ooni pizza oven that the couple received as a wedding gift. After traveling through Italy and Europe for four months last year, the Carnevales returned to San Diego and rolled out the pop-up at farmer’s markets in Solana Beach and Linda Vista as well as Culture Brewing Company’s tasting room and brewery in the Cedros Design District.
Now fueled by multiple pizza ovens, Cucina Carnevale will be offering several 10-inch pizzas at Vino Carta every week, including pepperoni, margherita, and a rotating special. Featuring on June 12 and 13 is the Vino Veggie, a tomato-sauced pie topped with mozzarella, red onion, black olives, green bell pepper, and mushrooms. The Carnevales source all their ingredients from California and making everything by hand, including the dough which undergoes a 48-hour fermentation for optimal flavor and texture.
Cucina Carnevale takes over the Monday and Tuesday night schedule from Mesa Agricola, which is currently cooking in North Park and scheduled to return to Solana Beach on August 2 where it’ll serve its farm-to-table menu Wednesday through Sunday. Mesa Agricola will be replacing Long Story Short, which is finishing up the summer in Solana Beach and then moving permanently into Little Thief.
.
Map data ©2023 Google
437 Highway 101, , CA 92075 (858) 353-2815 Visit Website
SOLANA BEACH — Leaders in Solana Beach are considering amendments to the city’s vacation rental regulations to bring more rentals into compliance and prevent nuisances to neighbors.The coastal destination city generally has between 250 and 350 permitted vacation rentals, or short-term rentals, each year, with 267 counted as of 2022. In addition, city officials estimate that there could be between 100 and 150 unpermitted rentals operating in the city.At a May 24 meeting, several City Council members said they would l...
SOLANA BEACH — Leaders in Solana Beach are considering amendments to the city’s vacation rental regulations to bring more rentals into compliance and prevent nuisances to neighbors.
The coastal destination city generally has between 250 and 350 permitted vacation rentals, or short-term rentals, each year, with 267 counted as of 2022. In addition, city officials estimate that there could be between 100 and 150 unpermitted rentals operating in the city.
At a May 24 meeting, several City Council members said they would like to see updates to the city’s 2003 vacation rentals ordinance, including increased penalties for violations and a cap on the percentage of units allowed in certain areas.
“Our current ordinance is over 20 years old — it was crafted long before anything like Airbnb or Vrbo was really a thing that was around, so it’s definitely time to look at making some adjustments,” said Councilmember Dave Zito.
Owners of short-term rentals in Solana Beach are restricted from offering stays under the city’s 7-day minimum. However, a quick search on Airbnb or VRBO reveals several options for stays as short as one night in the city.
Kimberly Jackson, owner of Vacation Rentals by Kimberly, which operates short-term rentals in Solana Beach and other cities, said it is mostly the unpermitted rentals causing complaints about noise and other issues.
“Many of the issues your neighbors are experiencing … stem from [short term vacation rentals] that are not permitted and don’t even know the rules,” Jackson said. “They’re giving the good guys that operate responsibly a really bad name.”
City Manager Greg Wade said the city is responsive to complaints, most concerning a lack of permits. A first violation of the ordinance incurs a $500 penalty, followed by $1,000 for a second offense in the same year and permit revocation for a third strike in a year.
However, it can be difficult to track down some of these rentals. Staff are in the process of hiring a consultant to help track down those without permits.
“Sometimes they’re tricky to track these down, particularly those that don’t have permits,” Wade said.
Unpermitted rentals also lead to a loss of the city’s transient occupancy tax, or TOT, revenue. According to a staff report, the city collected $1.1 million in TOT from vacation rentals last fiscal year and approximately $850,000 in the first eight months of fiscal year 2022-23.
City staff said most permitted vacation rentals in Solana Beach are concentrated south of Plaza Street and west of Coast Highway 101 in blufftop condos along South Sierra Avenue. Around 13% of the units in this area are vacation rentals.
Council members said while they respect the long history of vacation rentals in that area, they would like to see a cap on such rentals in single-family neighborhoods, where the rate is around 4%.
“I think it’s super important to protect our neighborhoods, because nobody wants to have a short-term vacation rental next to them, even if they’re really quiet, they’re still kind of in the vacation mode … and you just don’t have neighbors,” said Mayor Lesa Heebner.
San Diego has adopted caps on the percentage of units used as vacation rentals in certain areas. For whole-home rentals, the number of vacation rental licenses cannot exceed 1% of the city’s total housing units, or around 5,100.
The only exception is Mission Beach, where the number of licenses for whole-home rentals is limited to 30% of the total units in the community planning area.
In addition to capping the number of units in single-family areas, the Solana Beach council said they would favor limiting the number of days a property can be rented out per year.
“If you limit the number of days they can be rented, that might make them less attractive to someone who might purchase a property in order to just use it as a short term vacation rental,” said Councilmember Jewel Edson.
Some residents have also requested for the 7-day stay minimum to be raised. However, City Attorney Johanna Canlas said the city could only have a 7-day limit by compromising with the California Coastal Commission, which initially pushed the minimum stay to three days.
Once the City Council approves changes to the ordinance, they will be passed on to the state commission for final approval.
Councilmember Kristi Becker pointed out that while vacation rentals can be a nuisance for those directly neighboring them, they can be an essential source of income for some residents and bring visitors to local restaurants and other businesses.
“Some people do need the family income for these things. It’s also one of the things that really helps our local economy,” Becker said. “There are good things about it.”
SOLANA BEACH — Leaders in Solana Beach are considering amendments to the city’s vacation rental regulations to bring more rentals into compliance and prevent nuisances to neighbors.The coastal destination city generally has between 250 and 350 permitted vacation rentals, or short-term rentals, each year, with 267 counted as of 2022. In addition, city officials estimate that there could be between 100 and 150 unpermitted rentals operating in the city.At a May 24 meeting, several City Council members said they would l...
SOLANA BEACH — Leaders in Solana Beach are considering amendments to the city’s vacation rental regulations to bring more rentals into compliance and prevent nuisances to neighbors.
The coastal destination city generally has between 250 and 350 permitted vacation rentals, or short-term rentals, each year, with 267 counted as of 2022. In addition, city officials estimate that there could be between 100 and 150 unpermitted rentals operating in the city.
At a May 24 meeting, several City Council members said they would like to see updates to the city’s 2003 vacation rentals ordinance, including increased penalties for violations and a cap on the percentage of units allowed in certain areas.
“Our current ordinance is over 20 years old — it was crafted long before anything like Airbnb or Vrbo was really a thing that was around, so it’s definitely time to look at making some adjustments,” said Councilmember Dave Zito.
Owners of short-term rentals in Solana Beach are restricted from offering stays under the city’s 7-day minimum. However, a quick search on Airbnb or VRBO reveals several options for stays as short as one night in the city.
Kimberly Jackson, owner of Vacation Rentals by Kimberly, which operates short-term rentals in Solana Beach and other cities, said it is mostly the unpermitted rentals causing complaints about noise and other issues.
“Many of the issues your neighbors are experiencing … stem from [short term vacation rentals] that are not permitted and don’t even know the rules,” Jackson said. “They’re giving the good guys that operate responsibly a really bad name.”
City Manager Greg Wade said the city is responsive to complaints, most concerning a lack of permits. A first violation of the ordinance incurs a $500 penalty, followed by $1,000 for a second offense in the same year and permit revocation for a third strike in a year.
However, it can be difficult to track down some of these rentals. Staff are in the process of hiring a consultant to help track down those without permits.
“Sometimes they’re tricky to track these down, particularly those that don’t have permits,” Wade said.
Unpermitted rentals also lead to a loss of the city’s transient occupancy tax, or TOT, revenue. According to a staff report, the city collected $1.1 million in TOT from vacation rentals last fiscal year and approximately $850,000 in the first eight months of fiscal year 2022-23.
City staff said most permitted vacation rentals in Solana Beach are concentrated south of Plaza Street and west of Coast Highway 101 in blufftop condos along South Sierra Avenue. Around 13% of the units in this area are vacation rentals.
Council members said while they respect the long history of vacation rentals in that area, they would like to see a cap on such rentals in single-family neighborhoods, where the rate is around 4%.
“I think it’s super important to protect our neighborhoods, because nobody wants to have a short-term vacation rental next to them, even if they’re really quiet, they’re still kind of in the vacation mode … and you just don’t have neighbors,” said Mayor Lesa Heebner.
San Diego has adopted caps on the percentage of units used as vacation rentals in certain areas. For whole-home rentals, the number of vacation rental licenses cannot exceed 1% of the city’s total housing units, or around 5,100.
The only exception is Mission Beach, where the number of licenses for whole-home rentals is limited to 30% of the total units in the community planning area.
In addition to capping the number of units in single-family areas, the Solana Beach council said they would favor limiting the number of days a property can be rented out per year.
“If you limit the number of days they can be rented, that might make them less attractive to someone who might purchase a property in order to just use it as a short term vacation rental,” said Councilmember Jewel Edson.
Some residents have also requested for the 7-day stay minimum to be raised. However, City Attorney Johanna Canlas said the city could only have a 7-day limit by compromising with the California Coastal Commission, which initially pushed the minimum stay to three days.
Once the City Council approves changes to the ordinance, they will be passed on to the state commission for final approval.
Councilmember Kristi Becker pointed out that while vacation rentals can be a nuisance for those directly neighboring them, they can be an essential source of income for some residents and bring visitors to local restaurants and other businesses.
“Some people do need the family income for these things. It’s also one of the things that really helps our local economy,” Becker said. “There are good things about it.”
This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our audience, wider trends in the marketing industry, helpful tools and resources that you can use to promote your shows and seasons, and, introduce you to some of the best marketers working in the arts today.Don't miss the next issue - s...
This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our audience, wider trends in the marketing industry, helpful tools and resources that you can use to promote your shows and seasons, and, introduce you to some of the best marketers working in the arts today.
Don't miss the next issue - subscribe now!
Nancy Richards is an accomplished marketing professional with a distinguished career in the world of theater. As the Director of Marketing and Press Relations at North Coast Rep for the past decade, Nancy has been instrumental in elevating the theater's brand visibility and driving ticket sales to new heights.
What is your biggest challenge in marketing productions at the moment? How are you facing it?
Our current marketing landscape presents us with a unique challenge: effectively promoting our world premiere productions. It's important to note that our subscription rates have remained healthy, mirroring pre-Covid levels, indicating the strong loyalty and trust our audience places in us. However, as we embark on this new season featuring two exciting world premieres, we've encountered a distinctive hurdle. Patrons, understandably, tend to approach new and unfamiliar productions with caution.
This hesitancy poses a significant challenge in generating initial interest. In these cases, our marketing efforts heavily rely on the power of word-of-mouth recommendations, as the allure of the unknown can be a tough sell. Even with substantial marketing budgets at our disposal, convincing our audience to take a leap of faith on an unfamiliar production remains a formidable task.
Nonetheless, we're committed to embracing this challenge creatively and persistently, working to build intrigue and anticipation around these world premieres through strategic campaigns and engaging storytelling.
What advice would you offer to other marketers based on what is working for North Coast Rep at the moment?
We have found success in offering a bundle package alongside our standard subscription of seven shows. In this bundle, patrons have the option to choose three shows from the seven-show lineup at a discounted rate of $9 off each show's full price ticket.
This approach addresses the hesitancy some patrons have in committing to a full season, especially when they are unfamiliar with the productions. By allowing them to select three shows that pique their interest, we offer flexibility and encourage them to experience our theater. It's a strategy that focuses on flexibility and affordability to attract a broader audience.
How do you approach designing the various assets for your campaign? Is it driven by the marketing department, the show's creative teams, or a hybrid?
The approach to designing various campaign assets at North Coast Rep is primarily driven by the marketing department. However, it's important to note that the creative direction can also be influenced by the Artistic Director's choice of the show. The strategy may vary depending on the nature of the production.
For instance, if we are promoting an unknown show, our marketing efforts might be more pronounced to build awareness and generate interest. On the other hand, for well-established formats like musicals or comedies, the approach may be different. The allocation of marketing dollars varies accordingly; we tend to be more conservative with spending on shows we anticipate might be challenging to sell.
Why do you utilize BroadwayWorld as part of your marketing mix?
Our utilization of BroadwayWorld in our marketing mix is driven by two key objectives. First, it plays a vital role in branding our theater and shows, both within our local community and on a national scale. Notably, during the COVID-19 pandemic, we experienced particular success when we leveraged BroadwayWorld to promote our streaming productions.
By strategically targeting major cities across the U.S., we were able to garner media attention from prestigious outlets such as The New York Times and The Wall Street Journal, effectively expanding our reach far beyond our immediate vicinity. Second, we place significant value on the BroadwayWorld eBlast as it allows us to reach a highly relevant and engaged audience consisting of individuals who actively attend theater events in our area. The re-blasting feature, which targets those who have already shown interest, provides a second opportunity for potential patrons to consider our shows.
We firmly believe that repeated exposure is often essential to effectively connect with our target demographic. Moreover, the excitement of seeing our show's interstitial prominently featured when subscribers open BroadwayWorld adds an extra layer of engagement to our marketing strategy. This visibility and interaction contribute significantly to our overall promotional efforts.
What has been your favorite show that you’ve had the pleasure of putting together a campaign for?
One of the most memorable shows I've had the pleasure of putting together a campaign for at North Coast Rep was Neil Simon's "Laughter on the 23rd Floor." This production holds a special place in my heart for several reasons. First and foremost, we were fortunate to have an incredibly talented and hilarious cast that brought the script to life in a remarkable way. The production values were top-notch, and we had all the right elements to work with.
What made this campaign particularly enjoyable was having a generous budget at our disposal. This allowed us to think outside the box and come up with creative and engaging marketing strategies. One standout idea was the creation of a large cut-out featuring the main character, which we strategically placed in various local locations. We turned this into a "Where's Waldo" style promotion, inviting the community to guess the cut-out's whereabouts. It generated a lot of buzz and excitement around the show.
Additionally, we encouraged patrons to interact with the cut-out by posing with it when they attended the show, creating memorable moments and a sense of connection to the production. "Laughter on the 23rd Floor" offered us numerous opportunities to step beyond traditional advertising and engage our audience in fun and interactive ways, making it a truly enjoyable campaign to work on.
With over 20 years of experience in promoting theater, Nancy is also the visionary founder of Richards Marketing Group, creating a line in the production budget for marketing and promotions, a testament to her commitment and passion for the arts. Her journey began in the bustling theater scene of New York, where she honed her expertise and achieved remarkable success increasing tickets sales, promotions, and brand awareness for Broadway shows.
Don't miss the next issue - subscribe now!
This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our audience, wider trends in the marketing industry, helpful tools and resources that you can use to promote your shows and seasons, and, introduce you to some of the best marketers working in the arts today.Don't miss the next issue - s...
This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre marketing professionals. In each update, we'll share data and trends from our audience, wider trends in the marketing industry, helpful tools and resources that you can use to promote your shows and seasons, and, introduce you to some of the best marketers working in the arts today.
Don't miss the next issue - subscribe now!
Nancy Richards is an accomplished marketing professional with a distinguished career in the world of theater. As the Director of Marketing and Press Relations at North Coast Rep for the past decade, Nancy has been instrumental in elevating the theater's brand visibility and driving ticket sales to new heights.
What is your biggest challenge in marketing productions at the moment? How are you facing it?
Our current marketing landscape presents us with a unique challenge: effectively promoting our world premiere productions. It's important to note that our subscription rates have remained healthy, mirroring pre-Covid levels, indicating the strong loyalty and trust our audience places in us. However, as we embark on this new season featuring two exciting world premieres, we've encountered a distinctive hurdle. Patrons, understandably, tend to approach new and unfamiliar productions with caution.
This hesitancy poses a significant challenge in generating initial interest. In these cases, our marketing efforts heavily rely on the power of word-of-mouth recommendations, as the allure of the unknown can be a tough sell. Even with substantial marketing budgets at our disposal, convincing our audience to take a leap of faith on an unfamiliar production remains a formidable task.
Nonetheless, we're committed to embracing this challenge creatively and persistently, working to build intrigue and anticipation around these world premieres through strategic campaigns and engaging storytelling.
What advice would you offer to other marketers based on what is working for North Coast Rep at the moment?
We have found success in offering a bundle package alongside our standard subscription of seven shows. In this bundle, patrons have the option to choose three shows from the seven-show lineup at a discounted rate of $9 off each show's full price ticket.
This approach addresses the hesitancy some patrons have in committing to a full season, especially when they are unfamiliar with the productions. By allowing them to select three shows that pique their interest, we offer flexibility and encourage them to experience our theater. It's a strategy that focuses on flexibility and affordability to attract a broader audience.
How do you approach designing the various assets for your campaign? Is it driven by the marketing department, the show's creative teams, or a hybrid?
The approach to designing various campaign assets at North Coast Rep is primarily driven by the marketing department. However, it's important to note that the creative direction can also be influenced by the Artistic Director's choice of the show. The strategy may vary depending on the nature of the production.
For instance, if we are promoting an unknown show, our marketing efforts might be more pronounced to build awareness and generate interest. On the other hand, for well-established formats like musicals or comedies, the approach may be different. The allocation of marketing dollars varies accordingly; we tend to be more conservative with spending on shows we anticipate might be challenging to sell.
Why do you utilize BroadwayWorld as part of your marketing mix?
Our utilization of BroadwayWorld in our marketing mix is driven by two key objectives. First, it plays a vital role in branding our theater and shows, both within our local community and on a national scale. Notably, during the COVID-19 pandemic, we experienced particular success when we leveraged BroadwayWorld to promote our streaming productions.
By strategically targeting major cities across the U.S., we were able to garner media attention from prestigious outlets such as The New York Times and The Wall Street Journal, effectively expanding our reach far beyond our immediate vicinity. Second, we place significant value on the BroadwayWorld eBlast as it allows us to reach a highly relevant and engaged audience consisting of individuals who actively attend theater events in our area. The re-blasting feature, which targets those who have already shown interest, provides a second opportunity for potential patrons to consider our shows.
We firmly believe that repeated exposure is often essential to effectively connect with our target demographic. Moreover, the excitement of seeing our show's interstitial prominently featured when subscribers open BroadwayWorld adds an extra layer of engagement to our marketing strategy. This visibility and interaction contribute significantly to our overall promotional efforts.
What has been your favorite show that you’ve had the pleasure of putting together a campaign for?
One of the most memorable shows I've had the pleasure of putting together a campaign for at North Coast Rep was Neil Simon's "Laughter on the 23rd Floor." This production holds a special place in my heart for several reasons. First and foremost, we were fortunate to have an incredibly talented and hilarious cast that brought the script to life in a remarkable way. The production values were top-notch, and we had all the right elements to work with.
What made this campaign particularly enjoyable was having a generous budget at our disposal. This allowed us to think outside the box and come up with creative and engaging marketing strategies. One standout idea was the creation of a large cut-out featuring the main character, which we strategically placed in various local locations. We turned this into a "Where's Waldo" style promotion, inviting the community to guess the cut-out's whereabouts. It generated a lot of buzz and excitement around the show.
Additionally, we encouraged patrons to interact with the cut-out by posing with it when they attended the show, creating memorable moments and a sense of connection to the production. "Laughter on the 23rd Floor" offered us numerous opportunities to step beyond traditional advertising and engage our audience in fun and interactive ways, making it a truly enjoyable campaign to work on.
With over 20 years of experience in promoting theater, Nancy is also the visionary founder of Richards Marketing Group, creating a line in the production budget for marketing and promotions, a testament to her commitment and passion for the arts. Her journey began in the bustling theater scene of New York, where she honed her expertise and achieved remarkable success increasing tickets sales, promotions, and brand awareness for Broadway shows.
Don't miss the next issue - subscribe now!
1
ATCA Concludes First Year of Helbing Program
The first year of the Helbing Mentorship program from the American Theatre Critics Association (ATCA) and Foundation ATCA concluded August 31, 2023.
2
Industry Pro Newsletter: SAG-AFTRA Close to a Deal
Some of our more significant stories this week come from across the pond: the first being that a new survey indicates that the vast majority of women working in theatre don’t feel like they are seeing an increase in opportunities. While the data comes from the UK, I think we would find a lot of anecdotal agreement in the US industry as well.
3
Theater Resources Unlimited Writer-Director (Virtual) Communications Lab Open For Writer Submissions
Theater Resources Unlimited (TRU) is open for writer submissions to the Writer-Director (Virtual) Communications Lab, held on Zoom from 12 to 6:30pm on Sunday 11/12.
4
Concord Theatricals Recordings digitally re-released On Richard Rodgers’ Piano, award-winning songwriter John Bucchino’s solo instrumental interpretations of Richard Rodgers’ classic songs on the composer’s own Steinway.
*Disclaimer: results are not guaranteed, may not be permanent, and can vary per individual. Some images are of models, not actual patients.
Sitemap | Privacy Policy | Login
© 2023 North County Foot & Ankle Specialists.